Content
has always been king
Content, of course, is anything that contributes real value to
your web site: words, illustrations, photographs, videos, and, increasingly,
design. A web site needs to look good and BE good.
Content was king when the cave dwellers told the first fireside
story. And good content sells film, books, magazines, and other media.
In fact, the term "content is king" actually goes back
to 1974. The phrase was used in a book called Magazine Editing and
Production by J.W. Click and Russell N. Baird. (I actually own this
book.) The phrase has also been attributed to the title of a 1996 Bill Gates
essay (http://www.craigbailey.net/content-is-king-by-bill-gates/).
“Content is king” these days talks specifically about web sites.
It’s just taken a while to become household buzz. To those of you in the arts community, good content is clearly about your
topic: what you blog, what you write on your individual pages, and the images
you select.
Some often overlooked areas that are quite valuable to Google’s
perception of your content include:
·
External
links. When you refer to the even in passing, link to Alvin Ailey’s web
page (http://www.alvinailey.org). Part of your job in the arts is to help
educate, and Google will look kindly on your efforts.
·
Internal
links. As you write more content, be sure to link to it when writing
new content. For instance, if you’re writing about this year’s art show and how
it’s different from last year’s, be sure to link to last year’s write-up.
Again, Google perceives that you’re educating your audience.
Most of all, be sure to keep writing. You don’t have to call
your blog a blog per se. Call it “arts notes” or “dance diary” or anything that
you think will resonate with your audience.
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