Tuesday, March 15, 2016

Today's Blog features Tom Powell, Suffolk, who has helped many businesses with their social media marketing. 

Tom Powell, is the Founder and Creative Director of The Addison Group, a full service advertising and marketing firm in Suffolk VA that focuses on discovering who clients REALLY are in order to gain market share.  Tom has helped hundreds of small companies and organizations develop a creative brands and strategies to “tell their story” to the people who need to hear their story using traditional, non-traditional and social mediums
      Websites.  Smart phone apps.  Social Media … the list goes on and on.  I’m asked all the time what is the best way to reach my audience with my message on the ever-changing digital platforms.   

      To answer that questions, I must pose a questions of my own.  Do you know who your audience is?  First things first.  Your website is the most important tool to your marketing toolbag.  It is your storefront to the world and the best way to “Tell Your Story” to your audience.  Design and layout is important, but so is a clean and neat presence that is simple to navigate. Most consumers will scout or shop you out before every calling you or crossing the threshold your shop.  

     Once your website is launched, with mobile friendly responsiveness, of course, then you’re ready to take on social media presence.  Social media provides free platforms, but free doesn't always mean best.  For instance, if your demographic is 35-45 women in the retail market, then you better have a relevant and strong Pinterest presence to compliment your website. Facebook has made is easy to boost content to an exact demographic using very little financial commitment. 

     Once you have determined the age and gender, you are on the way to determine the best way to tell your story in the digital market.


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