THE ECONOMIC IMPACT OF
THE ARTS
Joan’s Blog. . .
Arts in Hampton Roads – The Economic Impact
The Virginia legislators will soon be headed back to
Richmond. Those of us in the arts and culture arena
will be focused on keeping an eye on funding for the arts and cultural organizations. We are
already aware of the possibility of cuts to the National Endowment for the Arts
(which I hope each of you have written to your state representative about). In today’s society, we must remember that
while we love music, art, dance, theater, all kinds of arts programming; when the
state officials get to Richmond, they will be looking at the dollars that the
arts bring into the cities. And, of course, any
information that we can present to our elected officials must be documented.
The recent article in the Virginian Pilot about
the $1.5 million dollar impact of OpSail 2012 provided such data. Karen Scherberger, the CEO of Norfolk FestEvents,
and her team should be commended for a job well done! Their team partnered with many groups in the
Hampton Roads area (and the state) to present the programs and activities during
OpSail. According to the data collected,
there were 58 ships, 6,000 officers, crew, and cadets from 15 nations. There were over 1.5 million visitors who
attended OpSail and 23% of these visitors were from out of town. What was the final figure? Karen
says the City netted 30 million dollars more than the projected figure of 120 million
dollars. What an economic impact to our
area! The impact was also felt in the
local community--individual artists were hired to perform, venues were used for
programs, volunteers and local groups assisted with the visitors on the ships
and with the programs of FestEvents!
OpSail was a buzz of activity for the time that it was in our area! This data impresses our elected
officials.
Be sure to collect the economic and financial data about your organization so that you
will know your organization’s impact in the arts; but remember, elected
officials are very interested in the cities and municipalities that they
represent—so partner with your area organizations and combine the data. Remember, there is strength in numbers! Join the Cultural Alliance of Greater Hampton
Road’s ADVOCACY workshop on September 12th at the Harrison Opera House. The workshop is presented by Pat Rublein of
the Virginians for the Arts; this interactive workshop will train those of us
in the arts how to represent the arts and cultural organizations and provide the elected officials with data they need. . Virginians For the Arts is a partner of Cultural Alliance of Greater Hampton Roads
and they do a great job of advocacy for the arts but they need our help! Log on
the Cultural Alliance’s website today and register for the Advocacy Workshop.
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